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Mädchen geht mit Kopfhörern über die Straße

News for Generation Z

How do young people in Germany find out about news and how can contemporary news services be developed for Generation Z? With the #UseTheNews project, media organizations and media research institutes are getting to grips with changes in news usage and developing new information services specifically for the under 30s.

About #UseTheNews
Voices from the dpa
Miriam Schmidt

What topics are trending on social media? What are people talking about? What is essential for our coverage? dpa is all about rapid topic detection and tracking.

Miriam Schmidt Sports Editor

Produktionsleiterin dpa-Custom Content Eva Book

No matter what formats and offers dpa trials now and in the future - journalistic values and competence are always the foundation. That is our guiding compass in all editorial teams.

Eva Book Production Manager dpa-Custom Content

 Vorsitzender der dpa-Geschäftsführung Peter Kropsch

With its core journalistic products, the German Press Agency is a beacon lighting the way through an incredible amount of information.

Peter Kropsch President & CEO

Porträt von Tina Hagge

Intensive customer dialogue is essential for us as Germany’s largest news agency. As a driving force in the German media landscape, we are developing a wide variety of formats for exchange on all channels.

Tina Hagge Head of Marketing

Miriam Schmidt

What topics are trending on social media? What are people talking about? What is essential for our coverage? dpa is all about rapid topic detection and tracking.

Miriam Schmidt Sports Editor

Produktionsleiterin dpa-Custom Content Eva Book

No matter what formats and offers dpa trials now and in the future - journalistic values and competence are always the foundation. That is our guiding compass in all editorial teams.

Eva Book Production Manager dpa-Custom Content

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